2.6 Power Hook – Knowledge Check Copy

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Question 1 of 4

1. Question
Which of the following characteristics define a good “Power Hook”? [Check all that apply]
- Focused on customer outcomes
- Appeals to the buyer’s emotions
- Emphasizes pricing
- Short, memorable, and easily repeatable
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Question 2 of 4

2. Question
What does a “Power Hook” NOT consist of?
- A description of your solution
- A focus on customer wants/needs
- Ways to achieve greatest customer value
- Confident body language and tone of voice
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Question 3 of 4

3. Question
Which of the following is true about today’s work force and the impact on sales processes? [Check all that apply]
- Most buyers are not interested in you or what you have to sell
- Majority of the sales process is completed before a salesperson is contacted
- There is little time to develop relationships, both internally and externally
- Buyers make decisions to gain an outcome or avoid a risk
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Question 4 of 4

4. Question
Which of the following best represents an effective “Power Hook”?
- We know you are experiencing hard times and are facing severe budget cuts. We can offer you a new approach to get through these hard times.
- We are keen to get involved in your IFD focus group and see how we can address your needs for the classroom and virtual teaching.
- Let’s talk about a way you can increase your cybersecurity team’s capacity without hiring additional staff or increasing your overall cybersecurity budget.
- As the biggest bank of the country, you know the importance of technology and security which is why you want to increase your cybersecurity team’s capacity. Instead of hiring experienced employees, you can educate the newly graduated teams with a Cybersecurity Academy.
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2.6 Power Hook – Knowledge Check Copy

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