2.5 Power Hook – VL Prep
2.5 Power Hook – VL Prep
Now that you’ve had the opportunity to learn about the Power Hook, practice it, and identify what determines an effective and ineffective Power Hook – take the information you’ve acquired and use it to start thinking about how you would craft a Power Hook for the client/prospect you brought along with you as part of the pre-work.
You will apply this concept in your upcoming session and it will help you directly engage this and all future clients/prospects to achieve the best outcome possible.
Remember, your Power Hook should be short, memorable and easily repeatable. And it should focus on customer outcomes, not product or service features.